MALVERN, Pa. -- Acme Markets here heated up its summer ice cream sales by running a month-long, one-third-off sale on all half-gallon containers of ice cream and frozen yogurt. The four-week sale was merchandised through weekly circulars, newspaper ads, hand-printed signs on freezer doors and large window signs. Giant pink and white "One-third-off all half-gallon ice cream and frozen yogurt" banners were strung across the outside entrance of many stores. During the last two weeks of the ...

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