MALVERN, Pa. -- Acme Markets here heated up its summer ice cream sales by running a month-long, one-third-off sale on all half-gallon containers of ice cream and frozen yogurt. The four-week sale was merchandised through weekly circulars, newspaper ads, hand-printed signs on freezer doors and large window signs. Giant pink and white "One-third-off all half-gallon ice cream and frozen yogurt" banners were strung across the outside entrance of many stores. During the last two weeks of the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.