Acme Markets and Spartan Stores are testing Classmates, a school fund-raising project tied to the sale of coupon books for packaged foods. The books are redeemable exclusively at the participating supermarket operators. The Classmates program was developed by Visionary Concepts, Pittsburgh, a marketing and sales promotion agency. It is designed to supplant the traditional school "bake sale" type of fund-raiser by providing schools with books of coupons worth $80 to $100 off on a broad ...
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