The front end is the front line when it comes to capturing Center Store impulse sales. While sales of traditional single-serve candy bars, gums and mints remain strong impulse items, retailers have been increasing front-end sales by merchandising salty snacks, cookies, crackers, cold soft drinks and nonfood items in their checkout lanes. With an eye toward making this prime piece of real estate even more productive, some chains are even instituting category management plans for the front ...

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