ST. LOUIS -- In the point-of-sale realm, battery-operated action displays are a big selling point with retailers because they capture consumer attention and generate sales. For Anheuser-Busch here, that means ski-lift tickets that bob in and out of a Michelob Light 12-pack or an oversize golf ball rotating on a tee above a Michelob 18-pack. "Art on a stick just doesn't cut it anymore," says Steve Winkler, senior product manager for the Michelob family. The rotating golf ball display is ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.