As interactive software gradually becomes a mass-market category, more supermarkets are cutting CD-ROM titles into their product mix. The interactive software industry will gather in Atlanta this week for the Electronic Entertainment Expo, better known as the E3 Expo. The event comes at a time when many in that industry are looking to supermarkets to broaden their sales, and retailers are enjoying increased sales success with the product. "We will pursue grocery with more vigor in 1999 ...

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