P&G, Viacom Forge Marketing Partnership NEW YORK -- Procter & Gamble Co. and Viacom Plus, the cross-media sales and marketing unit of Viacom, have entered into an unprecedented cross-platform marketing partnership. Representing the largest such deal to date, the agreement encompasses marketing initiatives for P&G brands across 12 Viacom television properties in the United States: CBS Television Network, MTV, MTV2, VH1, Nickelodeon/Nick at Nite, CMT, BET, UPN, TV Land, Paramount ...

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