Much has been made in recent time of the growing consumer pushback against technology seen as invading personal privacy. Often included in that category of technology is supermarket frequent-shopper cards. Similarly, technology that can confer a benefit -- but that's now viewed with suspicious eyes -- includes Radio Frequency Identification tags, genetically modified crops, bovine growth hormones, irradiation and so on. Could it be, though, that if the story surrounding these technologies ...

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