The popularity of holiday party trays continues to grow, but retailers aren't about to sit back and celebrate. They're hard at work thinking of new ways to make the most of this high-margin category. Some are going after more volume by introducing smaller trays at a lower price, or by cutting the price of regular trays. And they've found ways to make it simpler for customers to place orders. "There's continued growth in party trays, but you have to keep throwing in something new," said Ron ...

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