Ads Add Flavor: Consultant Year-round advertising can brighten retailers' candy sales. Primarily driven by impulse, candy rarely makes it on a consumer's shopping list. Only about 15% of shoppers intend to buy candy when they plan a trip to the supermarket, according to Ken Harris Jr., partner at Cannondale Associates, Evanston, Ill. That's why consistent promotions are so important. Including candy in advertisements on a regular basis helps increase the category's visibility, which can ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.