Enticed by numerous ads from retailers, shoppers scooped up the savings and treated themselves to loads of ice cream during July, National Ice Cream Month. By mid-July, supermarkets nationally were doing better than last year in terms of sales of ice cream and frozen novelties. The numbers through the end of the month were not yet available at press time. Scanning data through July 18, however, showed sales of bulk ice cream were up 9.6% to $344 million, and novelty sales were up 7.3% to ...

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