CHICAGO -- The supermarket's top print and broadcast ads will be honored tomorrow at the annual Food Marketing Institute/Woman's Day Advertising Merit Awards Luncheon here.
ds: 12 First Places and 23 certificates of merit.
Pavilions, Arcadia, Calif., was the prime winner, earning two First-Place awards -- four-color newspaper and newspaper supplements; and three certificates of merit -- public service/customer service/store image, magazine and radio.
Following are the National First Place winners:
1. Newspaper Advertising -- Black and White Merchandising West Point Market, Akron, Ohio / 2. Newspaper Advertising -- Two-Color Merchandising D&W Food Centers, Grand Rapids, Mich. / 3. Newspaper Advertising -- Four-Color Merchandising Pavilions, Arcadia, Calif. / 4. Newspaper Advertising -- Direct-Mail Fliers bigg's Hyper Shoppes, Cincinnati
\5. Newspaper Advertising -- Newspaper Supplements Pavilions, Arcadia, Calif.
\6. Newspaper Advertising -- Public Service/Customer Service/Store Image Wegmans Food Markets, Rochester, N.Y.\ 7. Magazine Advertising -- Baker's Supermarkets, Omaha, Neb.\8. Television Advertising -- Food 4 Less, Calif.\9. Radio Advertising -- Associated Wholesale Grocers, Kansas City, Kan.
