The world of advertising changed dramatically about 50 years ago, just as the self-service supermarket was rapidly replacing the hands-on neighborhood grocer (and butcher and baker, among others) as America's principal food merchant. That the change in retail channels coincided with a seismic shift on Madison Avenue is no accident, according to James Twitchell, professor of English and advertising at the University of Florida, Gainesville, and author of such books as "Twenty Ads That Shook ...

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