HEINZ POURS AT SUPER BOWL etchup here returned to TV advertising last month during the Super Bowl telecast. The new campaign, "Mine's gotta have Heinz," reinforces the brand's 120-year-old reputation for being thick and rich and also delivers the message that foods taste better with Heinz ketchup. The Super Bowl ad, which depicted a group of plump tomatoes squeezing into an empty ketchup bottle, is part of a $20 million campaign that will be expanded for the crucial barbecue and picnic ...

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