SNOOZE, YES; SNORE, NO ping consumers get a good night's sleep is the platform for a promotion sponsored by Breathe Right nasal strips and Tylenol PM, expected to launch in April. A national freestanding insert with one 50-cent coupon good on any Breathe Right package and one 50-cent coupon good on any Tylenol PM box will be distributed April 13 to 47 million consumers. Radio ads and print advertising will also be used to raise awareness about the joint promotion. In addition, on ...
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