PRUNES PRIMED TO FIGHT CANCER
fornia Prunes Board here has re-entered the prime-time TV advertising arena after a 30-year hiatus with a $6 million campaign touting prunes as a natural way to help fight breast cancer.
For the first time ever, a pair of ads is targeting the baby-boomer generation with information about the nutritional benefits -- and good taste -- of prunes.
In one of two animated ads, actress and talk-show host Rosie O'Donnell plays Cleopatra, in which she beckons to Mark Antony, "Be a sweety -- peel me a prune."
The ads will run in prime time on NBC and the Lifetime Network and will also air in morning slots to reach working women.
O'Donnell donated her voice-over fees to help fight breast cancer and will host a Lifetime Channel television special about breast cancer this month.
COORS BUBBLES AT HALLOWEEN
GOLDEN, Colo. -- Coors Brewing Co. here is scaring up a pair of Halloween promotions this month starring its new Coors Light Queen of Halloween, Jenny McCarthy. First, the brewer will launch its annual Queen of Halloween fund-raising program for St. Jude Children's Research Hospital in Memphis, Tenn. In the program, consumers can make a $1 or $5 donation by adding a special pumpkin pin-up card to their grocery orders. All proceeds will help the hospital in its efforts to fight childhood cancer.
Coors is also launching a sweepstakes called "You Can Be Jenny's King!" Consumers can find an entry form on a tearpad at the Jenny McCarthy display. Both promotions are being supported by Coors Light Halloween-themed point-of-sale materials, including a life-sized standup, and radio advertisements featuring the ubiquitous actress.
A WEB, A SCREAM FOR ORAL-B
BELMONT, Calif. -- Oral-B Laboratories here and Nickelodeon, New York, have launched a web site designed for kids between the ages of six and 10. The site, at http://www.kidsonly.com, offers an exciting way for kids to learn more about oral hygiene. Once they have entered the site, visitors have three options:
Smile Savers, Brain Busters and Mouth of Screams.
The Smile Savers site will test kids' knowledge of dental care and will dispense dental jokes and trivia. Brain Busters will challenge their minds with a concentration game. The Mouth of Screams section will spotlight the latest Halloween topics, with tips for making costumes and advice for safe trick-or-treating. This site will also feature a Halloween poll, where kids can ask and answer such questions as how much candy they are hoping to muster.
WRESTLING IN LAS VEGAS
RALEIGH, N.C. -- GoodMark Foods here has announced a Halloween Havoc event sponsored by Slim Jim and World Championship Wrestling. The Halloween Havoc will take place Oct. 26 at 7 p.m. EST in Las Vegas. Television audiences can catch "Havoc" on pay-per-view.
The match will be promoted with TV and print advertising, and within WCW weekly broadcasts. Slim Jim will run a promotional spot with spokesman-wrestler Randy "Macho Man" Savage. There will be in-store displays, featuring the new Big Slim Lunchbox Countertop Display, Super Slim Countertop Display, Handipak Floor Displays, Canister Floor Displays and the Giant Slim Dump Bin Floor Shipper Displays. All will have the Slim Jim Gear merchandise catalogs. There will also be cyber-exposure on WCW's web site.