PRUNES PRIMED TO FIGHT CANCER fornia Prunes Board here has re-entered the prime-time TV advertising arena after a 30-year hiatus with a $6 million campaign touting prunes as a natural way to help fight breast cancer. For the first time ever, a pair of ads is targeting the baby-boomer generation with information about the nutritional benefits -- and good taste -- of prunes. In one of two animated ads, actress and talk-show host Rosie O'Donnell plays Cleopatra, in which she beckons to Mark ...

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