CHARGINGBATTERIES - Rayovac here has launched a $25 million national advertising campaign starring NBA superstar Michael Jordan. In this yearlong promotion, designed to relaunch Brand Rayovac, Jordan will appear in TV spots, doing battle against animated, battery-eating devices, including a portable CD player. The ads will specifically tout Rayovac's Maximum line. Previously, Jordan has pitched Rayovac's Renewal line of rechargeable batteries. In addition to the TV spots, the campaign will ...

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