MILKING THE PRODUCT ilk Processor Education Program here is expanding outside the dairy case with its Make It Better With Milk promotion. The campaign, which launches this month, will tie in milk with products like coffee, tea, cookies and crackers. It will also make suggestions about substituting milk for water in various recipes. Instead of succeeding the popular milk moustache campaign, the two will play into each other. A freestanding insert filled with milk-themed recipes and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.