Beam Me Up, Scottie -- McCain Citrus here has drafted Chicago Bulls basketball star Scottie Pippen to be its McCain Zippin! fruit-juice spokesman. TV commercials featuring the Bulls forward will air this fall in three test markets: Chicago, Baltimore and Albany, N.Y. The campaign will be supported by radio and print ads, freestanding inserts and in-store promotions. There also will be a Chicago-area sweepstakes for children in which 50 winners will get to spend a day with Pippen and ...
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