Beam Me Up, Scottie -- McCain Citrus here has drafted Chicago Bulls basketball star Scottie Pippen to be its McCain Zippin! fruit-juice spokesman. TV commercials featuring the Bulls forward will air this fall in three test markets: Chicago, Baltimore and Albany, N.Y. The campaign will be supported by radio and print ads, freestanding inserts and in-store promotions. There also will be a Chicago-area sweepstakes for children in which 50 winners will get to spend a day with Pippen and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.