BEER FEST GETS U.S. ACCENT irl, through its Chicago-based importer Barton Beers Ltd., is getting retailers ready for "Oktobeerfest" with a mix of promotional tools. The beer and the American version of the popular German festival will be featured on posters, door banners, pennant flags and point-of-sale displays. Consumer mail-in offers and radio commercials will also be used. The Oktobeerfest campaign follows an extensive summer marketing effort that included radio spots and billboards ...
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