Michelob playing through
third consecutive year, Anheuser-Busch here is highlighting 18 of the nation's toughest golfing holes through its Michelob brands' "Great Holes of Golf" packaging promotion.
Graphics and descriptions of the golf holes appear on cans in Michelob 18-packs. Over the course of the promotion, all 18 holes will be featured on Michelob, Michelob Light and Michelob Dry cans, accounting for 54 different available cans.
The holes, such as the sixth hole at the Chester Valley Golf Club in Malvern, Pa., and the fifteenth hole at Brickyard Crossing in Indianapolis, will be played during this year's Professional Golfers Association Tour and the Senior PGA Tour. Michelob entered into a five-year marketing agreement with PGA.
Quaker joins the race
CHICAGO -- Quaker Oats Co. here is launching a $3 million integrated marketing campaign through its rice cakes line to raise money for The Susan G. Komen Breast Cancer Foundation.
The campaign is centered around the foundation's Race for the Cure, a series of road races that will take place in 65 American cities. The race is a fund-raising effort that benefits the foundation, whose goal is the eradication of breast cancer.
Through May and June, Quaker will donate 10 cents to the foundation for each bag of its rice cakes sold by participating retailers. These participating retailers will provide special displays with the slogan "Join Us to Fight Breast Cancer."
CLEAR COMPLEXION SPREADING
NEW YORK -- Almay is expanding its Clear Complexion line with the introduction of Almay Clear Complexion Moisturizers and Clear Complexion Compact Makeup. The launch is scheduled for next month.
The company will support the launch with national print and broadcast advertising, extensive couponing, special gift sets, trial sizes, sampling and in-store brochures. Advertisements appearing in August issues of select national women's magazines will include pop-up coupons for $2 off the two new products. There also will be gift-with-purchase offers in September. A gift envelope containing a complimentary Almay Clear Complexion Concealer will come with the Almay Clear Complexion Compact Makeup. A complimentary Almay Super Rich Mascara will accompany the Almay Clear Complexion Lotion.
Clairol wheels are spinning
NEW YORK -- The Clairol Color Studio is moving full speed ahead, literally.
The studio is a mobile hair salon that is traveling to grocery, drug and mass merchandise retailers in 17 metropolitan areas, including Miami, New York, Chicago and Los Angeles. The tour began in February and will continue through November. It will cover more than 25,000 miles this year.
The salon is staffed by a team of hair care and color professionals who offer free consultations. Free sample gift bags are distributed at each location. In some locations, the staffers will even conduct make-overs.
No smoke, just lids
GREENWICH, Conn. -- With its new "Free Gear for Lids" promotion, U.S. Tobacco Co. here is taking its cues from the marketing geniuses behind past successful promotions for Philip Morris Cos.' Marlboro brand cigarettes.
Just as Marlboro allowed smokers to "purchase" merchandise from its catalogs, U.S. Tobacco Co. is now giving consumers of smokeless tobacco the opportunity to buy a variety of Western, outdoor and recreational merchandise and clothing from its Copenhagen & Skoal Outfitters catalog.
In this case, consumers accrue points by saving the lids from the smokeless tobacco containers that can then be redeemed for prizes such as a denim shirt (140 lids), a Cannondale mountain bike (2,000 lids) and an Olhausen pool table (10,000 lids). Items feature either the Copenhagen or Skoal icons or the manufacturer's new brandmark, "CS Gear."
Retailers such as Weis Markets, Giant Food Stores and Redner's Warehouse Markets are carrying the product, according to Hatfield. A package of eight franks retails for up to $1.39.
Hatfield also produces Phanatic Franks, a product licensed from the Philadelphia Phillies baseball team.