A TICKET FOR PIZZA
Stouffer's here has teamed up with Ticketmaster to promote its frozen French Bread Pizza product. And since supermarkets are the largest group of Ticketmaster ticket centers in the nation, consumers will be able to pick up their concert tickets and their frozen pizza in a distance that can be measured by aisles.
This new promotional campaign will give consumers the opportunity to win various prizes, including a grand prize trip for four to a Ticketmaster event of choice, a $50 Ticketmaster gift certificate and free Stouffer's French Bread Pizza.
The promotion appears on the front and back panels of four million French Bread Pizza packages, as well as more than six million Ticketmaster event tickets and more than 600,000 ticket envelopes. Moreover, people purchasing Ticketmaster tickets through the charge-by-phone network will hear a 60-second spot about the promotion. Stouffer's frozen-food products will also appear in Ticketmaster's publication, "Live," as well as on Ticketmaster Online.
CARRYING THE BALL FOR P&G
CINCINNATI -- Sunny Delight and Pringles are going to try to make sure that the next time America sits down to watch Sunday afternoon football, it won't have filled its plastic bowls with just any chip or its glasses with just any beverage. The two products of Procter & Gamble, here, are becoming sponsors of the National Football League.
Both products will have the right to use the NFL shield, the Super Bowl logo and the Pro Bowl logo, as well as the 31 team logos in their advertisements. Moreover, both brands will have alliances with the NFL Quarterback Club and the NFL's annual freestanding insert programs.
Additionally, Sunny Delight, which has signed a multiyear agreement to become the official juice-drink sponsor of the NFL, will sponsor the "NFL Rookie Beach Bowl," and the "Air-It-Out" flag football festival. Pringles will be the league's official potato chip sponsor.
QUAKER OATS PUSHES 'PLAY POWER'
CHICAGO -- Whoever thought it would be necessary to convince kids to go out and run around for a couple of hours? Well, it seems that time has come because that's the message of Quaker Oats' new campaign to promote its Quaker Chewy Granola Bars. The company is trying to push kids away from the television set and out into the playgrounds in the name of healthy living.
Taking advantage of public perception that granola bars are healthy alternatives to other sweet or salty snacks, the campaign, called "Play Power," focuses on the advantages of physical activity and healthy eating habits.
As part of the campaign, Quaker Oats, here, will offer coupons for 20% off sports equipment at major sporting goods retailers across the country. Also, the Quaker Chewy Granola Bars Web site (www.quakerchewy.com) will have a "Play Power Pledge," which aims at motivating kids and parents to follow a healthy lifestyle that includes physical activity and nutritious eating. The Web site will also have the "Play Power Planner," a three-month calendar and poster that helps parents schedule afternoon activities and reminds them to pack healthy snacks for their kids.
Parents will also have the opportunity to go on-line and chat with nutrition expert Ruth Carey, R.D., L.D., and chairwoman-elect of the Sports and Cardiovascular Nutrition Practice Group of the American Dietetic Association.
The new promotion is accompanied by the introduction of two new flavors for the Quaker granola bars, Apple Cinnamon Blast and a new and improved Cookies 'n Cream.
A CAMPAIGN WITH LOTS OF PEPPER
PLANO, Texas -- If the new Dr Pepper summer promotion is any indication, the retro 70s aren't going away. The decade that gave us bellbottoms, disco and John Travolta is "Stayin' Alive," just like its theme song, which keeps popping up all over the place, now in advertisements for Dr Pepper.
The television and radio ads will feature the hit 70s song "Stayin' Alive," while point-of-sale pole signs, shelf-talkers, cold-vault static cling and displays will be used for in-store support and to communicate the program to consumers. The promotion will appear on the Dr Pepper Web site from May through July.
