COOKIES, A TENT, AND YOU
Baking Co. here is encouraging consumers to pack their camping gear in time for its Famous Amos cookies "Great Outdoors Giveaway."
From June 1 through June 30, shoppers can enter the contest at 6,000 grocery stores nationwide. Specially designed header cards that feature a bear holding a box of Famous Amos cookies fit on top of existing in-store display racks.
To become eligible for the drawing, consumers must fill out an entry form found at the display. One winner from each store will win a pop-up Quickdraw tent that sleeps two. It is valued at $59.95.
RAGOLD JOURNEYS TO JAMAICA
CHICAGO -- Ragold is taking consumers to Jamaica with its 1997 National Sweepstakes Program.
Since last month, purchasers of the manufacturer's Juicefuls 4-ounce bags and Velamints stick packs are finding entry information on shippers. They must return an entry form along with a Universal Product Code to be eligible to win one of four resort vacations to Jamaica's Beaches Negril resort and Sandals resort.
Entry forms are found on 80-count shippers of 4-ounce Juicefuls bags and Velamints 3-ounce bags, and 144-count buy-two, get-one-free shippers of Velamints stickpacks. Header graphics promote the sweepstakes, which is running through November.
In other advertising news, Ragold will be running a series of humorous radio ads during metro traffic reports in major markets across the country. Five hundred spots will comprise the promotion. The campaign begins next month and runs through July.
The spots will direct listeners to local retailers who are carrying Juicefuls and Velamints products.
COAST COOKS CHEESE CHALLENGE
SOUTH SAN FRANCISCO, Calif. -- The California Milk Advisory Board here is challenging Californians to cook creatively with Real California Cheese through its latest statewide promotion.
The campaign began April 13. Consumers are encouraged to submit their favorite recipe using Real California Cheese as a primary ingredient. A "Real California Cheese" seal or "It's the Cheese" logo must be affixed to each submission as a proof of purchase, which is necessary for entries to be considered.
A freestanding insert dropped April 13 to launch the campaign. It is expected to reach 6.5 million California households. Each FSI will comprise an entry form and contest rules, as well as a coupon good on any Real California Cheese product.
The grand prize is two weeks of professional training at a California culinary school of the winner's choice. Five runners-up will receive a catered "Real California Cheese and Wine" party for 25 guests. About 2,700 grocery stores across the state are supporting the promotion by displaying contest entry forms and Real California Cheese coupons at dairy and deli cases.
LIFESAVERS HITs THE WEB
PARSIPPANY, N.J. -- LifeSavers Co. here launched an Internet World Wide Web site late last month.
Located at http://www.candystand.com, the site is an interactive, multimedia site designed as an electronic amusement park for kids and parents. The site attempts to capture the attention of kids with live-action games and bright colors.
Candy brands are featured in each of the games. For example, Life Savers are included in Waterpark Pinball; Bubble Yum ties in with the Foul Shot Shoot-Out; and Fruit Stripes are featured in a Photo Safari.
Other on-site contests include Now and Later candy's graffiti contest, which allows participants to create a drawing on a brick wall. The 20 most creative works will hang in a gallery open to everyone.
In addition, a "Rock the Boat" sweepstakes offers teens an opportunity to win a free vacation cruise to the Caribbean, and the "Kiss and Tell, Watch and Win" sweepstakes allows romantic movie viewers one of four trips for two to Rome, Paris, Rio de Janeiro or Maui.
