CINCINNATI -- Rapidly expanding in item count while contributing to the retailer's bottom line, the upscale Private Selection line is among Kroger's most successful product launches ever, reported a spokesman. Introduced on Oct. 1, 2000, Private Selection now accounts for about 6% of the company's private-label sales and has increased from 300 to 470 items, said Gary Rhodes, director of corporate communications. "The brand is being very well received by customers, and corporate brands as a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.