CINCINNATI -- Rapidly expanding in item count while contributing to the retailer's bottom line, the upscale Private Selection line is among Kroger's most successful product launches ever, reported a spokesman. Introduced on Oct. 1, 2000, Private Selection now accounts for about 6% of the company's private-label sales and has increased from 300 to 470 items, said Gary Rhodes, director of corporate communications. "The brand is being very well received by customers, and corporate brands as a ...

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