AMSTERDAM — It's full speed ahead for the new pricing strategy at Stop & Shop and Giant-Landover, but strap in for a bumpy ride, officials said. The retailer here said it would accelerate the rollout of its Value Improvement Program at its largest U.S. banners after they reported their third straight quarter of declining comparable-store sales. The change, which would essentially transition the traditional high-low operators to EDLP strategies amid robust promotional competition, is ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.