Pepperidge Farm Fishes For Smiles
Farm here, a division of Campbell Soup, Camden, N.J., is holding its first "Miles of Smiles Tour," during which a Goldfish Mobile is making stops at supermarkets, festivals and retailers in over 30 cities. At events, visitors play games, win prizes and have their pictures taken with giant Goldfish. Samples of new products -- such as Raspberry Milano cookies and Baby Goldfish crackers -- are being distributed.
The Goldfish Mobile is a replica of Pepperidge Farm's Goldfish snack crackers. It stands 23 feet long and 13 feet tall.
P&G Heats Up Hair Dryer Market
CINCINNATI -- Procter & Gamble here has entered into a licensing agreement with Panasonic, Seacaucus, N.J., to market a new line of Pantene Pro-V ionic hair dryers. This is the first time Panasonic has co-branded any of its personal care products.
Panasonic Pantene Pro-V hair dryers will feature ionic technology designed to condition hair as it dries. The new dryers are expected to begin shipping to retailers this fall with suggested retail prices ranging from $19.99 to $24.99.
Richard Muchanic, vice president for Panasonic's home appliances, personal care and health care products, said that Panasonic is "looking to strengthen [its] efforts to reach women, 18-34. By teaming up with Pantene, the No. 1 hair care brand in the U.S., we can offer a very high-quality, high-image product."
Panasonic is a holding of Matsushita Electric Industrial Co., Osaka, Japan.
Minute-Maid Offers Lime Drink In Texas
HOUSTON -- The Minute-Maid Co. here has launched Minute Maid Premium Limonada in Texas. Limonada is a ready-to-drink, refrigerated beverage made with limes, sugar and water.
Minute Maid Premium Limonada is currently available in some H.E. Butt Co. stores and Wal-Mart SuperCenters in southern Texas. Product sampling and coupons are supporting the launch.
"Lime is a hot flavor in Texas right now," said Adriana Salinas, associate brand manager, Minute Maid. "Our product is made with real limes, which gives it a homemade taste."
Elvis-Brand Seasonings Shake Up Market
MEMPHIS, Tenn. -- The Jalapeno Chicks, otherwise known as Cindy Hazen and Betty Harper, have created Elvis Style Seasonings. All royalties received by Elvis Presley Enterprises through the purchase of the seasonings will be donated to the Elvis Presley Charitable Foundation.
Hazen, who lives in the house Elvis bought in 1956, and Harper collaborated on the seasonings, called Jailhouse Rock (barbecue), King Creole (Cajun) and G.I. Blues (all-purpose). Harper designed the product labels.
The line is in the process of gaining grocery store and gift shop distribution.
Mayfield Scoops Up New Carton
ATHENS, Tenn. -- Mayfield Dairy Farms has introduced the Clik-Top resealable ice cream carton. It features a break seal and locking tab that keeps the carton closed to keep ice cream fresher. Double-wall construction is designed to prevent the carton from tearing. Mayfield's Classic Ice Cream, Lowfat No Sugar Added Ice Cream and Lowfat Frozen Yogurt lines will be released in the Clik-Top package. Additionally, the Clik-Top carton will feature bolder, easy-to-read graphics on the customary yellow background.
"People in our focus groups preferred this new Clik-Top package 29:1 over the old zipper-style package," said Scottie Mayfield, president of Mayfield. "It's just a carton that's easier to open and reseal."
Dreyer's Adorns Pink Ribbon
OAKLAND, Calif. -- For the second year, Dreyer's Grand Ice Cream is supporting the fight against breast cancer by featuring pink ribbons on some of its ice cream cartons.
"Clip a Ribbon for the Cause" pink ribbon symbols can be found on all of Dreyer's Grand Light, No Sugar Added and Fat Free No Sugar Added ice creams, as well as on Frozen Yogurt, Fat Free Frozen Yogurt and Sherbet packages. The ribbons will remain until the end of October (National Breast Cancer Awareness Month).
This initiative is the result of Dreyer's partnership with the National Alliance of Breast Cancer Organizations (NABCO). Dryer's encourages consumers to clip the pink ribbons from the cartons and send them in by Dec. 30. Dryer's is making an initial $100,000 donation to NABCO and will contribute an additional 50 cents for each pink ribbon sent back to the company, up to $250,000.
"We are proud to partner with NABCO again this year to help fight this disease which impacts so many families each year," said Yulanda Young, marketing manager, Dreyer's Better-for-You Brands. "Based on the incredible response to our program, Dreyer's is maximizing its commitment this year by inviting consumers to clip the pink ribbons from our cartons to help raise additional funds for this important cause."
