Disney Magic Comes To Cereal Category
anned to roll out this month its new Disney and Disney/Pixar cereals featuring such characters as Mickey Mouse and Winnie the Pooh and Buzz Lightyear. The three new cereals are called Kellogg's Disney Mickey's Magix, Kellogg's Disney Hunny Bs and Kellogg's Disney/Pixar Buzz Blasts.
"The unique personalities and stories behind each character are now fully integrated with Kellogg's quality breakfast cereals, allowing children a magical start to each day," said Peter Boutros, senior vice president, global licensing development, Disney Consumer Products.
The cereals are made with whole grain and provide 11 vitamins and minerals. They carry a suggested retail price of $3.59. They are the first products released under a Kellogg/Disney multiyear relationship dedicated to exploring new product opportunities. Kellogg is also the "official sponsor of breakfast" at Walt Disney Resort, Disneyland Resort and Disneyland Paris Resort.
Hershey Exec Receives Achievement Award
WASHINGTON -- Jim George, manager of merchandising and specialty packaging, Hershey Foods, is one of two recipients of the Point-of-Purchase Advertising International's Industry Achievement Award.
George has overseen the development and utilization of "outstanding" in-store advertising supporting Hershey products and brands. He has also served on POPAI's board of directors, and also co-chaired POPAI's Intellectual Property committee.
Cindy Berkow, vice president/account supervisor, Rand Display International, is also a recipient.
"Cindy and Jim have both contributed enormously to the industry's overall advancement," said Dick Blatt, POPAI president.
In other news, POPAI inducted four people into its Hall of Fame at a ceremony at POPAI's Annual Industry Leadership Conference, held this month at Loews Ventana Canyon Resort in Tucson, Ariz.
They are: James Goff, manager, display development, Schering-Plough;
Douglas Leeds, chairman/CEO, Thomson Leeds Co.
Lawrence Thornton, vice president, sales and marketing, Phoenix Display/ International Paper; and
Lawrence Haugen, vice president/creative director, Great Northern Corp.
7up Features Comedian In New Campaign
PLANO, Texas -- 7UP has launched a point-of-sale marketing campaign to introduce its new spokesman. The campaign plays off the company's 2002 "Make 7UP Yours" television advertising campaign featuring actor and comedian Godfrey as the brand's new "clueless marketing executive."
Dressed in nothing but 7UP boxer shorts, Godfrey will be featured on a variety of point-of-sale materials, including life-size cutouts, pole signs and shelf-talkers, as well as on decorated delivery truck backs and premium items.
"We only have a few seconds to get consumers' attention, and these eye-popping marketing vehicles certainly enable us to break through the clutter and reach our core teen and young adult consumers, while reminding them to make 7UP theirs, " said Bryan Mazur, brand manager for 7UP.
In addition to the television advertising campaign and point-of-sale materials, Godfrey will be featured on outdoor posters and billboards in select markets, on special postcards tailored for video arcades and other teen-friendly hangouts, and as part of special consumer promotions throughout the year.
7UP is a brand of Plano-based Dr Pepper/Seven Up, the largest division of London-based beverage and confectionery firm Cadbury Schweppes.
Survey: Consumers Like Value Of Food
WASHINGTON -- Consumers believe food offers a big value when it comes to areas like price and quality, according to a survey conducted for the Grocery Manufacturers of America.
Nearly one-half of those surveyed (48%) say food "offers the best value," outranking clothing, home electronics, home furnishings, automobiles and non-prescription drugs, for offering the best price, convenience, quality, customer service and choice. Respondents also rated the food industry most favorably against six other peer industries, including gas and oil, automobiles, electronic, pharmaceuticals, the stock market and the federal government.
Less than one-half of a percent of respondents mentioned food safety when asked to identify the most important issue to them personally. In contrast, family, employment, morality and health dominated the list of concerns.
"In today's uncertain times, food continues to bring satisfaction and value," said C. Manly Molpus, GMA president and chief executive officer. "Consumers overwhelmingly trust the food industry to deliver safe, quality and innovative products they can rely on."
Plans Set For Frozen Food Month
HARRISBURG, Pa. -- The National Frozen & Refrigerated Foods Association is offering point-of-sale materials and promotional items -- ranging from store decorations to consumer giveaways -- to promote March National Frozen Food Month.
To add excitement to the promotion, a $10,000 sweepstakes will be held. Consumers will be able to enter via a national FSI ad and online at www.easyhomemeals.com.
