Study: Kraft Closes In On P&G say Procter & Gamble is the manufacturer that uses trade promotion funds most effectively, a growing number favor Kraft, according to the 2001 Trade Promotion Spending and Merchandising Survey from Cannondale Associates. "P&G retains its top spot, but Kraft is right behind with aggressive programming and top-rated planning," said Don Stuart, Cannondale partner. Forty-three percent of retailers, a four-point drop from last year, named P&G; ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.