Smooth Move, Safeway What goes more naturally with a healthful lifestyle than fruit smoothies and fresh juices? Safeway, Pleasanton, Calif., is banking that Jamba Juice locations in certain stores will remind shoppers that the national retailer is the place to go to get healthy and organic foods. It's another component of the retailer's larger health-and-wellness umbrella initiative that also includes new lifestyle-format stores and the "Ingredients for Life" program. Nine of Safeway's ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.