Safeway's Fresh Direction It's one thing for a two-store independent to change marketing strategies, but entirely something else for a national chain the size of Safeway. Nevertheless, the nation's No. 5 retailer is making health and wellness a cornerstone of its new "lifestyle" stores and "Ingredients for Life" initiatives. "Safeway is trying the hardest to brand itself, to build differentiation through quality, better image and better product," said Jason Whitmer, an analyst with FTN ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.