BOISE, Idaho -- Albertsons joined with Disney, Kodak, Enfamil and Kimberly-Clark in a cross promotion for the release of "Pooh's Heffalump Movie" on DVD and VHS. While Albertsons is not the only supermarket promoting the late May release, it is "the most ambitious," according to Scott Guthrie, vice president of sales and channel development for Disney's video arm, Buena Vista Home Entertainment, Burbank, Calif. Although Safeway, Pleasanton, Calif., and Kroger, Cincinnati, also promoted the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.