Representatives of Coors Brewing Co., Golden, Colo., built this mountain of beer at an Albertsons store in Corona, Calif., to promote the recent West Coast debut of Aspen Edge, Coors' entry in the superpremium low-carb beer segment. The display held 600 cases total and measured 16 feet long, 10 feet wide and 13 feet high. Initial plans for a 1,200-case display had to be scrapped due to lack of space. "We've done successful promotions with winemakers and other brand owners before," Dave ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.