BOISE, Idaho -- Albertsons here said it launched its new private-label line of health and beauty care products earlier this month, with the rollout of a new general merchandise private-label product line scheduled for next month. The new HBC line is called Equaline, and the GM line will be merchandised under the Home Life label, according to Felicia Thornton, executive vice president and chief financial officer, who mentioned the new lines in a speech last week in San Francisco at the 34th ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.