BOISE, Idaho -- Albertson's here has launched a new store brand called A-Plus for its soft drink products in order to boost its share in the category. "A-Plus is a new private-label name for Albertson's, but it only applies to soft drinks," said Mike Read, the chain's director of public relations and government affairs, who was interviewed by SN. Initially, the new label will be used for cola, diet cola, grape, orange, lemon-lime and root beer flavors. "We weren't getting as much ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.