BOISE, Idaho -- Albertson's here has launched a new store brand called A-Plus for its soft drink products in order to boost its share in the category. "A-Plus is a new private-label name for Albertson's, but it only applies to soft drinks," said Mike Read, the chain's director of public relations and government affairs, who was interviewed by SN. Initially, the new label will be used for cola, diet cola, grape, orange, lemon-lime and root beer flavors. "We weren't getting as much ...
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