BOISE, Idaho -- Albertsons has uncorked a line of corporate-brand premium wines under three labels that extend the national retailer's reach into the high-margin wine category. The three labels -- Origin, Jenica Peak Coastal and Q Sonoma County -- are not tiered by price or quality, said Mitch Oddo, vice president, liquor merchandising and procurement for the 2,300-store chain, based here. Origin is the label for imports, while the other two are Californians. The Q label is higher-end, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.