PALM SPRINGS, Calif. -- Supermarket operators must meet the needs and demands of the growing Hispanic segment or those consumers will take their business elsewhere, an Albertsons executive told members of the Mexican American Grocers Association here. According to Andrew Kramer, corporate director of ethnic marketing and specialty foods for the Boise, Idaho-based company, "All supermarkets must develop the best Hispanic marketing program possible if they hope to grow their market share. And ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.