BATAVIA, Ill. -- Aldi here gave shoppers some pointers on how to lower their food bill when it featured back-to-school essentials in a circular. Aldi devoted the entire center spread of the four-page, four-color glossy circular to breakfast and lunch staples, including cereals, peanut butter and jelly, crackers, snack items and condiments. While the vast majority of the showcased items were from Aldi's various private labels, some name brands, including Capri Sun, Pillsbury, Keebler, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.