SOLON, Ohio -- Nestle Prepared Foods Co. here is relying on in-store media to support the launch of its new low-carb Stouffer's Lean Cuisine entrees, according to Tim Imhoff, marketing manager, Nestle/Stouffer's. Floor ads and other in-store marketing tools will be used to promote the line of 11 frozen meals, which contain between 12 and 25 grams of carbohydrates and less than 300 calories. "In-store media is extremely important for us to create a fully integrated marketing and ...

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