CINCINNATI -- Supermarkets report initial sales of Aleve, the new over-the-counter analgesic from Procter & Gamble here, are good despite reports of early lowballing and lukewarm manufacturer support. With the product's introduction the second week in June, food retailers have reacted enthusiastically to the first analgesic to make the switch from prescription to over-the-counter since ibuprofen in 1984. They have taken the industry's advice to stock newly switched OTC products quickly ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.