VALENCIA, Calif. -- Register Tape International's third-party couponing program will become available in all 2,400 Kmart stores nationwide beginning in February 1995. The decision to expand it to the entire Kmart chain, headquartered in Troy, Mich., was based on a successful trial last summer of RTI's Kmart Direct program, said RTI vice president Alan Spiegel. RTI, based here, delivers four-color manufacturer coupons that are preprinted on the reverse side of retail register tapes. It ...
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