A new high-end leader has emerged in the pool of aerosol shaving creams and gels, causing a shake-up to occur in the formerly stagnant category, and launching a battle for supermarket shelf space. To date, no brand has been knocked out of the competition. But manufacturers of the price-sensitive brands that lead the category have been offering bonus packs, coupons and rebates in an effort to keep their market share airtight. While the net result for supermarket retailers has not been an ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.