INDIANAPOLIS -- For local retailers facing the competitive entry of Meijer into this market, less is more. In contrast to the all-out pricing battle that ensued when Cub Foods came to town 11 years ago, retailers here said they do not plan to repeat their past mistakes. Instead, retailers are stressing their strong points, such as service and variety, and employing tactics like direct mailings or selective promotions. "When Cub came in here in 1983, the market grossly overreacted, and we ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.