Just like surfers idling in the Pacific Ocean 25 miles away, Chow is poised to ride a wave. There's one critical difference, however, between the wet-suit-clad groups waiting patiently for the next breaker and the market/cafe in Lafayette, Calif., just east of San Francisco. Chow's wave is guaranteed: From early morning until late at night, day after day, the place fills up with all sorts of people. But the predominant age group patronizing the aisles and tables is decidedly an older, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.