It's been a year of growth for allergy products and for the entire adult cold-remedies category, according to numbers from the Strategic Planner of ACNielsen, Schaumburg, Ill. Statistics for the four-week and 52-week periods ending Oct. 4 indicate the strength of the "Cold Remedies -- Adult" category and the impact of, first, Claritin, and then loratadine. Dollar volume in the category, where ACNielsen tracks these allergy products, grew slightly in supermarkets in the first two months of ...
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