CHICAGO -- A new line of individually wrapped dinner rolls has been introduced to supermarket fresh-meals programs, opening additional opportunities for operators to incorporate an item they have resisted including, due to bread's tendency to go stale or soak up liquids prior to purchase. The new line is manufactured by Alpha Baking Co. here, and is actually an expansion of the company's S. Rosen brand of rolls currently served by airlines as part of their in-flight meals. Tim Gill, ...

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