KANSAS CITY, Mo. -- Ambassador Cards here is taking greeting cards into the entire supermarket arena. The manufacturer, which last year won Smith's Food & Drug vendor of the year honors for its fourth-quarter chainwide promotion themed "Magic Begins at Smith's," used the event to tie in greeting cards to other departments throughout the store. It was Ambassador's first attempt at what it refers to as integrated marketing, a relatively new concept that takes greeting cards beyond the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.