KANSAS CITY, Mo. -- Ambassador Cards here is taking greeting cards into the entire supermarket arena. The manufacturer, which last year won Smith's Food & Drug vendor of the year honors for its fourth-quarter chainwide promotion themed "Magic Begins at Smith's," used the event to tie in greeting cards to other departments throughout the store. It was Ambassador's first attempt at what it refers to as integrated marketing, a relatively new concept that takes greeting cards beyond the ...
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