KANSAS CITY, Mo. -- Ambassador Cards here has named and packaged its marketing philosophy under the MAP acronym. MAP stands for Marketing Action Plan. It consists of various marketing components involving research, merchandising, promotions and advertising all designed to drive greeting card sales for Ambassador's retail partners. Elements of MAP have been tested since 1993 and will be heavily marketed this year, said company executives. The concept is offered to all of Ambassador's ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.