Every U.S. consumer is a potential whole health shopper. They reside in every community and in every state of the union. The following tables divide the country into regions, comprised of states that share similar demographics, geographies and sensibilities. Within that, SN Whole Health drilled down to one specific community that exhibits higher-than-average health and wellness characteristics, with a list of supermarket retailers serving it.
,428,677; 50.72%
Male/Female Ratio0.96; 0.97; 0.97
HOUSEHOLD
Median Age Of Householder47.32; 48.92; 50.41
Average HH Income$56,644; $65,849; $72,923
Median HH Income $42,729; $48,775; $53,973
Per Capita Income $21,587; $25,129; $27,845
RACE
White 194,552,774; 197,778,146; 199,824,636
Black/African American33,947,837; 36,099,791; 38,082,982
Hispanic 35,305,818; 43,251,038; 50,579,906
American Indian/
Alaska Native 2,068,883; 2,219,561; 2,352,397
Asian 10,123,169; 12,346,237; 14,390,865
Native Hawaiian/
Other Pacific Islander 353,509; 413,092; 469,287
Other Race 467,770; 478,541; 486,663
Two or More Races 4,602,146; 5,434,860; 6,197,219
Sources: Claritas, Grocery Distribution & Analysis Guide
New England
Massachusetts, Rhode Island, Connecticut, Maine, Vermont, New Hampshire
2000 Census; Percent; 2006 Estimate; Percent; 2011 Projection; Percent
GENERAL
Population 13,922,517; 14,327,781; 14,647,612
Median Age 37.05; 38.66; 40.24
Average Age 37.63; 38.80; 39.94
Males 6,783,103; 48.4%; 6,962,807;48.6%; 7,125,502; 48.65%
Females 7,184,414; 51.6%; 7,364,974; 51.4%; 7,522,110; 51.35%
Male/Female Ratio0.94; 0.95; 0.95
HOUSEHOLD
Median Age
Of Householder 48.07; 49.83; 51.56
Average HH Income $64,413; $74,343;$81,885
Median HH Income $48,638; $55,976; $61,245
Per Capita Income $25,311; $29,515; $32,695
RACE
White 11,686,617; 11,701,420; 11,689,251
Black/African American 673,537; 727,663; 774,250
Hispanic 875,225; 1,066,216; 1,228,69
American Indian/
Alaska Native 34,646; 36,065; 37,259
Asian 371,743; 473,382; 559,292
Native Hawaiian/
Other Pacific Islander 3,768; 5,663; 7,349
Other Race 62,785; 63,000; 63,046
Two or More Races 214,196; 254,372; 288,475
CLOSE-UP: Stamford, Conn.
Surrounded by the old-money towns of Greenwich, New Canaan, Darien, and Westport, Stamford is generally considered a haven of the newly rich, though it has a share of public housing as well.
2000 Census; 2006 Estimate; 2011 Projection
Population 117,083; 120,825; 123,907
Median Age 36.58; 38.29; 39.89
Median HH Age 46.85; 48.36; 50.20
Median HH Income$61,097; $66,179; $69,755
Per Capita Income$34,987; $37,629; $39,859
Supermarkets (stores in area): Stop & Shop (20), Shaw's (7), ShopRite (6), Trader Joe's (4), Balducci's (3), Whole Foods (1), Wild Oats (1)
Note: Due to post-acquisition uncertainties, Albertsons stores were not included in the supermarket listings.
Mid-Atlantic
New York, New Jersey, Pennsylvania, Delaware, Maryland (including Washington, D.C.)
2000 Census; Percent; 2006 Estimate; Percent; 2011 Projection; Percent
GENERAL
Population 46,324,006; 47,581,287; 48,632,327
Median Age 36.57; 37.87; 39.14
Average Age 37.34; 38.29; 39.28
Males22,366,925; 48.28%; 23,072,747; 48.49%; 23,627,680; 48.58%
Female23,957,081; 51.72%; 24,508,540; 51.51%; 25,004,64; 51.42%
Male/Female Ratio0.93; 0.94; 0.94
HOUSEHOLD
Median Age
Of Householder48.46; 50.01; 51.58
Average HH Income $61,990; $71,602; $79,085
Median HH Income$45,862; $52,340; $57,768
Per Capita Income$23,699; $27,481; $30,413
RACE
White 31,654,343; 31,398,773; 31,129,398
Black/African American 7,064,489; 7,296,018; 7,504,945
Hispanic 4,689,008; 5,388,239; 5,996,227
American Indian/
Alaska Native 95,651; 99,178; 102,208
Asian 1,972,121; 2,401,162; 2,773,085
Native Hawaiian/
Other Pacific Islander 12,516; 17,356; 21,671
Other Race 120,224; 119,906; 119,437
Two or More Races 715,654; 860,655; 985,356
CLOSE-UP: Allentown, Pa.
A semi-urban mix of ethnicities makes up most of the demographics in this old steel town on the banks of the Lehigh River.
2000 Census; 2006 Estimate; 2011 Projection
Population106,632107,195108,538
Median Age34.5134.9536.07
Median HH Age47.0447.5148.78
Median HH Income$32,251$34,090$36,091
Per Capita Income$16,282$17,239$18,313
Supermarkets (stores in area): Giant/Martin's (15), Weis Markets (14), Redner's (7), A&P (5), Wegmans (3), Wal-Mart Supercenter (2)
Photo courtesy of Allentown Dept. of Community and Economic Development
Southeast
Florida, Georgia, South Carolina, North Carolina, Virginia, West Virginia
2000 Census; Percent; 2006 Estimate; Percent; 2011 Projection; Percent
GENERAL
Population 45,117,015; 49,398,198; 53,173,147
Median Age 36.34; 37.17; 38.48
Average Age 37.29; 37.91; 38.93
Males 22,067,517; 48.91%; 24,271,917; 49.14%; 26,164,474; 49.21%
Female 23,049,498; 51.09%; 25,126,281; 50.86%; 27,008,673; 50.79%
Male/Female Ratio0.96; 0.97; 0.97
HOUSEHOLD
Median Age
Of Householder47.86; 49.39; 50.97
Average HH Income $53,863; $62,825; $69,704
Median HH Income $40,560; $46,562;$51,053
Per Capita Income$21,191$24,774$27,527
RACEWhite 30,562,219; 31,988,761; 33,005,512
Black/African American8,930,723; 9,892,682; 10,800,360
Hispanic 3,933,800; 5,343,697; 6,723,063
American Indian/
Alaska Native 190,178; 210,547; 228,881
Asian 849,823; 1,138,721; 1,424,135
Native Hawaiian/
Other Pacific Islander 18,315; 26,959; 35,764
Other Race 65,379; 69,511; 72,805
Two or More Races 566,578; 727,320; 882,627
CLOSE-UP: Raleigh, N.C.
Part of the college-rich Research Triangle, this Southern city is ethnically and financially diverse.
2000 Census; 2006 Estimate; 2011 Projection
Population 276,093; 326,148; 368,287
Median Age 31.40; 32.77; 34.62
Median HH Age 40.64; 42.06; 44.44
Median HH Income$47,152; $52,066; $56,931
Per Capita Income$25,157; $28,099; $30,642
Supermarkets (stores in area): Food Lion (56), Harris-Teeter (19), Kroger (12), Lowes (15), Wal-Mart Supercenter (7), Whole Foods (2), Fresh Market (3)
Photo courtesy of Greater Raleigh Convention and Visitors Bureau
Great Lakes
Ohio, Michigan, Wisconsin, Illinois, Indiana, Minnesota
2000 Census; Percent; 2006 Estimate; Percent; 2011 Projection; Percent
GENERAL
Population 50,074,516; 51,494,703; 52,698,983
Median Age 35.46; 36.67; 37.82
Average Age 36.37; 37.40; 38.40
Males 24,532,839; 48.99%; 25,298,555; 49.13%; 25,921,692; 49.19%
Female 25,541,677; 51.01%; 26,196,148; 50.87%; 26,777,291; 50.81%
Male/Female Ratio0.96; 0.97; 0.97
HOUSEHOLD
Median Age
Of Householder 47.29; 48.99; 50.46
Average HH Income $56,510; $65,720; $72,740
Median HH Income $44,447; $50,713; $56,174
Per Capita Income $21,926; $25,704; $28,569
RACE
White 40,007,088; 40,236,218; 40,378,520
Black/African American 5,523,381; 5,735,550; 5,926,397
Hispanic 2,622,101; 3,227,310; 3,762,383
American Indian/
Alaska Native 203,281; 213,097; 221,529
Asian 1,014,399; 1,253,049; 1,469,094
Native Hawaiian/
Other Pacific Islander 12,230; 18,089; 23,473
Other Race Alone 53,443; 53,773; 54,108
Two or More Races 638,593; 757,617;863,479
CLOSE-UP: Ann Arbor, Mich.
This city of 114,000 is home to upscale, middle-age couples and active young singles, thanks in large part to the presence of the University of Michigan.
2000 CENSUS; 2006 ESTIMATE; 2011 PROJECTION
Population114,024113,479113,798
Median Age28.5430.7933.10
Median HH Age39.8641.6343.13
Median HH Income$46,981$51,454$55,652
Per Capita Income$26,439$30,761$33,657
SUPERMARKETS (stores in area): Kroger (8), Meijer (3), Busch's Valu Land (4), Hiller's (1), Whole Foods (1), Trader Joe's (1)
South
Texas, Louisiana, Mississippi, Alabama, Tennessee, Kentucky, Arkansas, Missouri
2000 Census; Percent; 2006 Estimate; Percent; 2011 Projection; Percent
GENERAL
Population50,612,217; 53,870,509; 56,731,409
Median Age34.18; 35.14; 36.24
Average Age35.47 36.31; 37.28
Males 24,806,384; 49.01%; 26,521,611; 49.23%; 27,969,391; 49.30%
Female 25,805,833; 50.99%; 27,348,898; 50.77%; 28,762,018; 50.70%
Male/Female Ratio0.96 0.97 0.97
HOUSEHOLD
Median Age
Of Householder46.6548.2449.66
Average HH Income $49,515$58,437$65,359
Median HH Income$36,886$43,364$47,703
Per Capita Income$18,786$22,234$24,903
RACE
White 33,481,983; 34,178,457; 34,670,348
Black/African American 8,250,319; 8,735,219; 9,180,391
Hispanic 7,282,038; 8,991,272; 10,564,425
American Indian/
Alaska Native187,593204,767219,864
Asian 824,4171,057,359; 1,282,148
Native Hawaiian/
Other Pacific Islander 20,97929,31537,206
Other Race 43,86045,41646,622
Two or More Races 521,028628,704730,405
CLOSE-UP: Austin, Texas
This city of 700,000 is not only the capital of the state, but the home of supernatural retailer Whole Foods.
2000 Census2006 Estimate2011 Projection
Population656,562689,258724,669
Median Age30.1632.2534.20
Median HH Age38.8041.1243.09
Median HH Income$43,730$47,803$51,101
Per Capita Income$24,154$27,082$29,438
Supermarkets (stores in area): H.E. Butt/Central Market (39), Randalls (15), Whole Foods (2), Wild Oats/Sun Harvest Farms (2), Target Supercenter (2)
Photo courtesy of Austin Convention & Visitors Bureau
Plains
Oklahoma, Nebraska, Kansas, South Dakota, North Dakota, Iowa, Wyoming, Montana
2000 Census; Percent; 2006 Estimate; Percent; 2011 Projection; Percent
GENERAL
Population13,569,68013,896,184 14,196,355
Median Age35.7836.8837.80
Average Age36.8637.8938.80
Male 6,696,171; 49.35%; 6,881,401; 49.52%; 7,030,909; 49.53%
Female 6,873,509; 50.65%; 7,014,783; 50.48%; 7,165,446; 50.47%
Male/Female Ratio0.970.980.98
HOUSEHOLD
Median Age
Of Householder47.7849.3350.63
Average HH Income $47,551;$56,469;$63,293
Median HH Income$37,420$44,012$48,449
Per Capita Income$18,920$22,576$25,375
RACE
White 11,495,559 11,537,989; 11,586,981
Black/African American 552,031 578,198602,605
Hispanic 612,893788,699942,215
American Indian/
Alaska Native 466,319493,439516,717
Asian 165,616198,754228,401
Native Hawaiian/
Other Pacific Islander 5,9157,7889,519
Other Race 9,86410,02610,198
Two or More Races 261,483 281,291299,719
CLOSE-UP: Oklahoma City
This oil town turned state capital has a range of ages and incomes, in a market dominated by Wal-Mart.
2000 Census; 2006 Estimate; 2011 Projection
Population506,132536,284561,124
Median Age34.0834.9936.34
Median HH Age45.4146.9848.41
Median HH Income$34,958$41,344$45,531
Per Capita Income$19,092$22,677$25,299
Supermarkets (stores in area): Wal-Mart Supercenter/Neighborhood Market (23), Homeland/AWG (13), Buy For Less (10), Crest Foods (6), Aldi (6), Target Supercenter (2)
Photo courtesy of Oklahoma City Convention & Visitors Bureau
Mountain
Colorado, Nevada, Utah, Idaho
2000 Census; Percent; 2006 Estimate; Percent; 2011 Projection; Percent
GENERAL
Population9,826,640 11,050,31012,087,224
Median Age32.8233.4934.82
Average Age34.3035.1136.14
Males 4,951,725; 50.39%; 5,570,652; 50.41%; 6,085,126; 50.34%
Female 4,874,915; 49.61%; 5,479,658; 49.59%; 6,002,098; 49.66%
Male/Female Ratio1.021.021.01
HOUSEHOLD
Median Age
Of Householder45.2746.8648.32
Average HH Income $57,997; $68,445$76,322
Median HH Income$45,450$52,920$58,851
Per Capita Income$21,480$25,145$27,938
RACE
White 7,549,4378,101,316 8,500,406
Black/African American 310,978371,580427,461
Hispanic 1,432,8201,906,3272,355,874
American Indian/
Alaska Native 92,831 102,579111,205
Asian 229,994306,962382,178
Native Hawaiian/
Other Pacific Islander 27,62034,74341,624
Other Race 11,43912,43713,199
Two or More Races 171,521214,366255,277
CLOSE-UP: Boulder, Colo.
Nestled in the foothills of the Rocky Mountains northwest of Denver, Boulder is home to the University of Colorado's main campus, as well as supernatural retailer Wild Oats.
2000 Census; 2006 Estimate; 2011 Projection
Population 94,673; 92,593; 91,744
Median Age 29.76; 32.79; 35.28
Median HH Age 39.58; 42.14; 44.10
Median HH Income$45,583; $49,777; $53,873
Per Capita Income$27,215$30,468; $33,556
Supermarkets (stores in area): Safeway (11), King Soopers (10), Wild Oats/Ideal Market (4), Wal-Mart Supercenter (1), Whole Foods (1), Target Supercenter (1)
Photo courtesy of Boulder Convention and Visitors Bureau
Southwest
Arizona, New Mexico
2000 Census; Percent; 2006 Estimate; Percent; 2011 Projection; Percent
GENERAL
Population6,949,6787,911,784 8,768,627
Median Age34.2934.7235.59
Average Age35.7836.3237.01
Males 3,455,374; 49.72%; 3,939,169; 49.79%; 4,365,049;49.78%
Female 3,494,304; 50.28%; 3,972,615; 50.21%; 4,403,578; 50.22%
Male/Female Ratio0.990.990.99
HOUSEHOLD
Median Age
Of Householder47.3148.6549.77
Average HH Income $51,735$61,380$68,629
Median HH Income$39,343$45,795$50,230
Per Capita Income$19,486$23,093$25,819
RACE
White 4,087,753;4,398,571;4,627,527
Black/African American 180,595; 219,610; 255,957
Hispanic 2,061,0032,563,664 3,050,342
American Indian/
Alaska Native 394,830441,414485,241
Asian 107,572142,218175,771
Native Hawaiian/
Other Pacific Islander 6,6318,60910,548
Other Race 9,1299,91110,515
Two or More Races 102,165127,787152,726
CLOSE-UP: Scottsdale, Ariz.
This sophisticated enclave outside Phoenix is a desert paradise of golf courses, spas and active boomers.
2000 Census; 2006 Estimate; 2011 Projection
Population 202,705; 223,930; 245,298
Median Age 41.06; 42.19; 43.67
Median HH Age 49.70; 51.09;52.51
Median HH Income$59,106; $65,783; $70,565
Per Capita Income$39,166$44,519$49,133
Supermarkets (stores in area): Bashas'/AJ's/Food City (95), Fry's/Fry's Marketplace (88), Safeway (61), Wal-Mart Supercenter/Neighborhood Market (30), Trader Joe's (10), Wild Oats/Henry's Marketplace (6), Whole Foods (2)
Photo courtesy of Scottsdale Convention & Visitors Bureau
West
California, Oregon, Washington, Alaska, Hawaii
2000 Census; Percent; 2006 Estimate; Percent; 2011 Projection; Percent
GENERAL
Population 45,025,637; 48,490,510; 51,448,271
Median Age 33.8135.0236.25
Average Age 35.0836.0737.07
Males22,438,525; 49.83%; 24,193,853; 49.89%; 25,665,455; 49.89%
Female22,587,112; 50.17%; 24,296,657; 50.11%; 25,782,816; 50.11%
Male/Female Ratio0.99 1.00 1.00
HOUSEHOLD
Median Age
Of Householder 46.38; 48.07; 49.55
Average HH Income $63,425 $72,599 $79,673
Median HH Income $47,142 $53,569 $58,619
Per Capita Income$22,578 $25,550 $27,872
RACE
White24,027,775; 24,236,641; 24,236,693
Black/African American 2,461,784; 2,543,271; 2,610,616
Hispanic 11,796,930; 13,975,614; 15,956,687
American Indian/
Alaska Native403,554; 418,475; 429,493
Asian 4,587,484 5,374,630; 6,096,761
Native Hawaiian/
Other Pacific Islander 245,535; 264,570; 282,133
Other Race 91,647; 94,561; 96,733
Two or More Races 1,410,928; 1,582,748; 1,739,155
CLOSE-UP: San Jose, Calif.
California's third-largest city boasts a vibrant art community and high-tech, Silicon Valley workforce, equally divided ethnically among Whites, Hispanics and Asians.
2000 Census; 2006 Estimate; 2011 Projection
Population894,943; 915,192; 938,342
Median Age32.6135.1936.88
Median HH Age44.3746.8448.82
Median HH Income$70,608$78,207$84,388
Per Capita Income$26,666$30,046$32,663
Supermarkets (stores in area): Safeway (26), Raley's/Nob Hill (11), Trader Joe's (7), Whole Foods (4), Andronico's Market (2), Draeger's (1), Mollie Stone's (1)
