CLEVELAND -- American Greetings announced it will roll out a tiered pricing and merchandising strategy for its card lines by early this summer. The program, called Smart Pricing, provides retailers with the appropriate mix of value, core and premium priced birthday and everyday card and gift wrap products to match their store demographics. American Greetings officials declined to be specific as to retail price ranges for the three categories, except to say that value-priced cards would be ...
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