CARLSBAD, Calif. -- American Stores Co., Salt Lake City, is reorganizing its regionalized marketing strategy to a more national approach. The move follows a similar change in American Stores' procurement services, which it nationalized for private label four and a half years ago and for branded products 18 months ago. The company's strategy was outlined in a presentation here during the Private Label Manufacturers Association's Annual Meeting and Leadership Conference. Separately last ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.