NEW YORK -- Compared to their peers abroad, Americans are among the least likely to regularly buy organic foods, an online study from ACNielsen here found.
More than 21,000 shoppers took part in the Global Consumer Opinion Survey, which covered 38 markets in North America, Latin America, Europe, Asia Pacific as well as Poland, Russia and South Africa. Among the key findings:
Only 15% of U.S. consumers reported regularly buying organic products in each of the fresh egg, vegetable and fruit categories, compared to the global averages of 32%, 29% and 28%, respectively.
Fourteen percent of U.S. consumers said they buy organic dairy products, vs. the global average of 23%.
Just 6% of Americans regularly buy organic deli meats, vs. the global average of 11%.
Across all regions, the belief that organics are healthier was the main reason for buying organics, the survey found. People who never buy organics cited the higher cost.
"How mainstream organic products become, to a significant degree, depends on what happens with prices," said Tom Markert, chief market officer, ACNielsen. "But, I'm not expecting large price cuts. Even as production increases and the number of categories that include organic offerings expands, marketers may very well opt to maintain organics' upscale positioning."